Virtual JCTI Certification Trade Show

Workshop for Human Capital Development

The Jamaica Centre of Tourism Innovation (JCTI) and the Global Tourism Resilience and Crisis Management (GTRCM) are together presenting a Workshop on Human Capital Development.  The GTRCM is focussed on helping to ensure that the sector is able to thrive in the aftermath of the Coronavirus and the JCTI wants to highlight the resources available locally.

The proposed event date is Wednesday, September 22, 2021.  The event will be live streamed.


To execute and host an educational tradeshow is to showcase certification opportunities offered by the Jamaica Centre of Tourism Innovation (JCTI), to the Tourism Industry.

What is the Desired Outcome?



The target market for this tradeshow/ forum are:


Each partner will make be assigned a break out room where there will be videos and brochures for visitors to share.  Each will also make a presentation about the role they play in certifying tourism workers around the world and in Jamaica.

Partners will also host a Q/A after their presentation.

Special Guest

Carlos Vogeler, Guest Speaker

General Manager for the implementation of the Tourism Strategy for the government of the Sultanate of Oman

Mr. Carlos Vogeler formerly of the UNWTO will make a special presentation setting the value proposition for the private sector to hire properly qualified staff.

Programme for the Development of Human Capital

Wednesday, 22nd September, 2021
Opening Ceremony: 10:00am


Dr. Carey Wallace
Executive Director
Tourism Enhancement Fund


Ms Jennifer Griffith
Permanent Secretary
Ministry of Tourism


JCTI and the GTRCM on The Human Capital Development Challenge

Prof. Lloyd Waller
Global Tourism Resilience and Crisis Management and

CarolRose Brown
Director the Jamaica Centre of Tourism Innovation  

Guest Speaker

Mr. Carlos Vogeler, GUEST SPEAKER
General Manager for the implementation of the Tourism Strategy for the government of the Sultanate of Oman


Hon. Edmund Bartlett C.D., M.P.
Minister of Tourism

First Session

10:30am – 12 noon
MODERATOR: Dr. Shelly-Ann Whitely-Clarke

American Culinary Federation

Culinary Certification

Chef John Schopp
Chairman, Certification Committee

Campari/Wray & Nephew

Bartender Certification

Mr. Cecil Smith Jr
Senior Commercial Director
Campari/ Wray & Nephew

(Supported by Mrs. Sharmon Hinds-Smith)

National Restaurant Association

Food Safety Certification

CC Novello
Managing Director – The Caribbean and Latin America
American Hotel & Lodging Educational Institute/National Restaurant Association


Collaborating to support Jamaica’s gastronomy Agenda

Marsha Grant
Senior Programmes Director for Assessments and Certification

12 noon – 1:00pm BREAK-OUT ROOMS

Second Session

1:30pm – 3:00pm
MODERATOR: CarolRose Brown

Smith Tourism Research

Hospitality Analytics

Steven Hood
Senior Vice President of Research
Smith Travel Research

American Hotel & Lodging Educational Institute

Career Development in Hospitality and Tourism

CC Novello
Managing Director-  Latin America & the Caribbean, American Hotel & Lodging Educational Institute / National Restaurant Association


Providing the skills needed to support the Sector

Marsha Grant
Senior Programmes Director for Assessments and Certification

2:00pm – 3:00pm BREAK-OUT ROOMS

Vote of Thanks

Dr. Shelly-Ann Whitely-Clarke 

Meet the Presenters

John Schopp

Chairman, ACF Commission

Cecil Smith

Senior Commercial Director, J. Wray & Nephew Limited

Cuauhtémoc (C.C.) Novello

Managing Director of the National Restaurant Association and American Hotel & Lodging Educational Institute

Marsha Grant

Senior Programmes Director for Assessments and Certification at the HEART NSTA Trust

Steve Hood

Senior Vice President of Research for STR

Steve Hood

Steve is Senior Vice President of Research for Smith Travel Research (STR). He has been with STR for 25 years and was involved in the original development of the STAR program utilized by nearly 70,000 hotels and almost all hotel companies around the world. Steve is the Founding Director of the SHARE Center, STR’s program to support hospitality and tourism education with over 1,000 schools involved from 80 different countries. The STR SHARE Center provides hospitality and tourism data for research and for use in the classroom as well as related resources including student certifications, training programs, and student competitions.  Steve serves on advisory boards and as an honorary professor for leading schools, including Cornell, Penn State, Virginia Tech, University of Delaware, Colorado State, Ecole Hoteliere de Lausanne and Hong Kong Poly.  Steve has been recognized with the ICHRIE Industry Recognition Award, the EuroCHRIE Nestle Pro Gastronomia Award and by the Hotel Schools of Distinction for his commitment to hospitality and tourism education.

Marsha Grant

Ms Marsha Grant, Senior Programmes Director for Assessments and Certification at the HEART NSTA Trust. Under the direction and leadership of the Deputy Managing Director, the Senior Programmes Director, Assessment Centres and Dual Certification, she is responsible for providing strategic and operational direction for assessment services, focussing on increasing access and improving opportunities for assessment and certification in keeping with the mandate of the Trust. She is also responsible for seeing to the expansion of the number of Assessment Centres and ensuring that local standards are in alignment with international standards.  Finally, she is tasked with forging local and international partnerships so as to improve access to assessment and certification services in order to support TVET, Adult Education, Youth and Apprenticeship programmes island-wide.

She is a Certified Chef with credentials from the Culinary Institute of America, and a member of the Culinary Federation.  She is an American Culinary Federation Certified Culinary Educator and an American Hotel & Lodging Educational Institute Certified Hospitality Educator.

Cuauhtémoc (C.C.) Novello

Cuauhtémoc (C.C.) Novello is Managing Director –  Latin America & the Caribbean, American Hotel & Lodging Educational Institute / National Restaurant Association, based in Orlando, Florida.

C.C. Novello is originally from Mexico City, where he studied Electronic Engineering & Telecommunications at the Universidad Iberoamericana. He also has an International Business MBA (master’s in business administration) from the University of Miami, Florida USA.

Novello has almost 20 years of experience in the hospitality industry where he has worked for companies such as Meliá Hotels International, Blue Diamond Resorts, AM Resorts, Viva Wyndham and SPI Software. He has taken in executive responsibilities in areas such as Hotel Management, Sales and Marketing, Guest Service and Technology. He has lived in the Caribbean almost 5 years, between Jamaica, Bahamas, Dominican Republic and Playa del Carmen, Mexico, from 2012 to 2017.

John Schopp

John Schopp, CEC, CEPC, CCE, CCA, AAC, is the chair of the ACF Certification Commission. He is a full-time culinary arts instructor at Virginia Western Community College and president of Center Stage Catering, Inc.

As a working Chef, business owner and culinary educator, Schopp is heavily involved in the culinary community, as well as his ACF accredited culinary program, providing educational demos, workshops, and mentorship.

Carlos Vogeler
Former Executive Director at the World Tourism Organisation, the United Nation’s specialised agency for travel and tourism, where he served from 2008 to 2018.

In 2019 he took over the post of General Manager for the implementation of the Tourism Strategy for the government of the Sultanate of Oman, based in Muscat and leading a team of international experts and officials from the Ministry of Tourism of Oman.

In January 2021 he was appointed senior advisor of the Global Wine Tourism Organisation
From 1991 to 2008 he served in various senior management positions at Group RCI, part of Wyndham Worldwide, one of the world’s largest hospitality groups, quoted in the New York Stock Exchange, where he was Managing Director for South-Western Europe, and later Vice president of Global Account Strategy & Industry Relations.

From 1975 to 2008 he was Deputy Managing director of Pullmantur, one of the largest Spanish tour operators.

He is a tenured professor at Rey Juan Carlos University in Madrid (Dpt. of Business economics), where he lectures on Tourism planning, structure and analysis, and Marketing of tourism products.
Author of various university textbooks on those topics.
Cecil Smith

A man with strong communication and organisational skills, Cecil Smith has gradually worked his way through the ranks of J. Wray & Nephew Limited to become its Senior Commercial Director.

This wise sage joined the company in 1998 as a Systems and Promotional Stores Officer and climbed the ladder landing such roles as Data Analyst, Merchandising Supervisor, Relief Sales Representative, Sales Representative, Sales Manager (National Off Trade), Regional Sales Manager (central), Marketing Manager (Owned Brands) and Group Brand Manager (Rums).

Smith was part of the visionary team that positioned Appleton Estate and Wray & Nephew White Overproof Rums internationally and led the successful development and execution of major national initiatives such as the Wray & Nephew Jamaica 50 – “No weh no better than Yard” campaign, which tapped into the core passions of Jamaicans everywhere; and the extremely popular made- for-TV boxing event, Wray & Nephew Contender Series, the country’s largest sports reality TV show, with viewership exceeding one million each week.

He also conceptualised the Wray & Nephew and Schweppes and Appleton and coke combo packs and Jamaica 50 Wray & Nephew commemorative canisters in 2012.

For his distinguished service within J Wray & Nephew, this model employee has earned the Managing Director’s Award for 2012 and was twice Employee of the Year (2000-01, 2002-03).

In 2018, Cecil was promoted to VP of Sales for Campari Canada where he was responsible for significant growth and performance of the company. In 2021, he was appointed Senior Commercial Director of J.Wray & Nephew bringing him home to where it all started.

Smith is proud alum of Calabar High, Institute of Management and Production (Diploma), Northern Caribbean University (B.Sc., Business Administration) and University of Technology (MBA, Management).