Gastronomy Network
Gastronomy tourism has been identified as a medium for diversifying the Jamaican tourism product in order to strengthen our competitive advantage in the international market. The proposed strategy focuses on illustrating Jamaica’s culinary expertise and talent through the promotion of existing festivals, as well as creating a framework to combine existing culinary enterprises, resources, festivals, etc., into an engaging tourism product that will attract more visitors to travel to Jamaica for the distinct purpose of participating in our culinary landscape.
Purpose
To provide an effective governance framework to facilitate development of gastronomy tourism as a mechanism for diversifying the Jamaican tourism product.
Objectives
Develops strategic partnerships and linkages along Jamaica’s culinary value chain that will support development of a defined tourism-based gastronomy product.
Supports development of a compliant gastronomy sector that can be packaged and marketed as tours or events.
Major Initiatives
Taste Jamaica
Master Brand for Gastronomy Tourism in Jamaica
Technology Innovation
Taste Jamaica website and mobile app
Product Development and Enhancement
Designation of Devon House as Jamaica’s first Gastronomy Centre https://www.devonhouseja.com/
Gastro-Diplomacy Activities:
World Sustainable Gastronomy Day
Investing in Human Capital Development:
◦ Culinary Ambassador Programme
◦ Recipe Writing Workshops
Satisfaction Surveys
Taste Jamaica at South Beach Wine and Food Festival (SOBEWFF)
Trainings and Seminars
