Your Video should include:

State your name and the song that you will be performing. You can choose a song from our song list or any similar song.

Reggae Song List:
– Dreamland – Marcia Griffiths
– You Can Get It If You Really Want – Jimmy Cliff
– You Don’t Love Me (No, No, No) – Dawn Penn
– Is This Love – Bob Marley 

Demonstrate accurate interpretation of the melody followed by creative improvisation. The video should be no longer than three (3) minutes.

Your Name, Email address and Phone number should be submitted with video.

Your Video should include:

State your name and the song that you will be performing. You can choose a song from our song list or any similar song.

Jazz Song List:
– Autumn Leaves
– All of Me
– Black Orpheus
– My Funny Valentine 

Demonstrate accurate interpretation of the melody followed by creative improvisation. The video should be no longer than three (3) minutes.

Your Name, Email address and Phone number should be submitted with video.

Your Video should include:

State your name and the song that you will be performing. You can choose a song from our song list or any similar song.

Reggae Song List:
– Dreamland – Marcia Griffiths
– You Can Get It If You Really Want – Jimmy Cliff
– You Don’t Love Me (No, No, No) – Dawn Penn
– Is This Love – Bob Marley

Jazz Song List:
– Autumn Leaves
– All of Me
– Black Orpheus
– My Funny Valentine 

Demonstrate accurate interpretation of the melody followed by creative improvisation. The video should be no longer than three (3) minutes.

Your Name, Email address and Phone number should be submitted with video.

Application deadline

Applications are closed for singers.

New deadline for instrumentalist:
October 22, 2025

Your Video should include:

State your name and the song that you will be performing. You can choose a song from our song list or any similar song.

Reggae Song List:
– Dreamland – Marcia Griffiths
– You Can Get It If You Really Want – Jimmy Cliff
– You Don’t Love Me (No, No, No) – Dawn Penn
– Is This Love – Bob Marley 

Demonstrate accurate interpretation of the melody followed by creative improvisation. The video should be no longer than three (3) minutes.

Your Name, Email address and Phone number should be submitted with video.

Your Video should include:

State your name and the song that you will be performing. You can choose a song from our song list or any similar song.

Jazz Song List:
– Autumn Leaves
– All of Me
– Black Orpheus
– My Funny Valentine 

Demonstrate accurate interpretation of the melody followed by creative improvisation. The video should be no longer than three (3) minutes.

Your Name, Email address and Phone number should be submitted with video.

Your Video should include:

State your name and the song that you will be performing. You can choose a song from our song list or any similar song.

Reggae Song List:
– Dreamland – Marcia Griffiths
– You Can Get It If You Really Want – Jimmy Cliff
– You Don’t Love Me (No, No, No) – Dawn Penn
– Is This Love – Bob Marley

Jazz Song List:
– Autumn Leaves
– All of Me
– Black Orpheus
– My Funny Valentine 

Demonstrate accurate interpretation of the melody followed by creative improvisation. The video should be no longer than three (3) minutes.

Your Name, Email address and Phone number should be submitted with video.

Your Talent.

Your Stage.

Your Future.

Your Talent.
Your Stage.
Your Future.

Tourism Entertainment Academy: Elevating Jamaican Talent for Tourism

The Tourism Enhancement Fund (TEF) is spearheading the Tourism Entertainment Academy (TEA) to enrich Jamaica’s entertainment landscape and boost its integration into the tourism sector. TEA nurtures intermediate-level entertainers, equipping them with professional and business skills to thrive.

Guided by the Blue Ocean Strategy of the Ministry of Tourism (MoT), this initiative expands cultural experiences for visitors while creating new opportunities for Jamaican talent. We help aspiring entertainers and entertainment professionals achieve sustainable, fulfilling careers in the tourism industry by providing industry-driven, market-responsive training that seamlessly integrates performance excellence, entrepreneurial skills, and direct industry connections. We offer a structured, real-world pathway to employment, ensuring graduates are skilled performers and confident, knowledgeable professionals ready to engage both the tourism and entertainment industries with purpose and success.

The pilot programme—focused on reggae, jazz, and comedy—will launch in Montego Bay, bridging the gap between talent and demand in the tourism sector.

To elevate entertainment in Jamaica’s tourism industry to world-class standards by developing and empowering entertainers to emulate skilled professionals who deliver exceptional tourism experiences. 

We are dedicated to delivering premier education and training in entertainment tourism. Our dynamic programs are designed to meet industry demands, nurturing talent into thriving careers that enrich Jamaica’s cultural landscape and global reputation.

Vision

To elevate entertainment in Jamaica’s tourism industry to world-class standards by developing and empowering entertainers to emulate skilled professionals who deliver exceptional tourism experiences. 

Mission

We are dedicated to delivering premier education and training in entertainment tourism. Our dynamic programs are designed to meet industry demands, nurturing talent into thriving careers that enrich Jamaica’s cultural landscape and global reputation.

Values

Excellence

 We strive for the highest standards in education, innovation, and professional practice

Integrity:  

 We uphold honesty, transparency, and ethical behaviour in all our endeavours.

Passion:

 We are driven by a love for tourism, creativity, and the cultural heritage of Jamaica.

Community:

 We contribute positively to our local and global communities through responsible tourism practices.

Collaboration

 We foster partnerships and teamwork to achieve collective success.

Excellence:

 We strive for the highest standards in education, innovation, and professional practice

Integrity:

 We uphold honesty, transparency, and ethical behaviour in all our endeavours.

Passion:

 We are driven by a love for tourism, creativity, and the cultural heritage of Jamaica.

Community:

 We contribute positively to our local and global communities through responsible tourism practices.

Collaboration

 We foster partnerships and teamwork to achieve collective success.

Excellence:

 We strive for the highest standards in education, innovation, and professional practice

Integrity:

 We uphold honesty, transparency, and ethical behaviour in all our endeavours.

Passion:

 We are driven by a love for tourism, creativity, and the cultural heritage of Jamaica.

Community:

 We contribute positively to our local and global communities through responsible tourism practices.

Collaboration

 We foster partnerships and teamwork to achieve collective success.

Pilot Training Area

Jazz Music

Reggae Music

Comedy

Eligibility Criteria

Workshop series

Upcoming Workshop

Professionalism for Entertainers

SessionTopic
1Understanding Professionalism in Entertainment
2Preparing for a Professional Career
3Presenting Yourself as a Professional
4Delivering a Professional Performance
5Time Management & Professional Discipline
6Business Basics for Entertainers
7Invoicing & Contract Negotiation
8Copyright & Intellectual Property
9Labor Rights & Professional Advocacy
10Final Career Plan Presentation
SessionTopic
1Understanding Professionalism in Entertainment
2Preparing for a Professional Career
3Presenting Yourself as a Professional
4Delivering a Professional Performance
5Time Management & Professional Discipline
6Business Basics for Entertainers
7Invoicing & Contract Negotiation
8Copyright & Intellectual Property
9Labor Rights & Professional Advocacy
10Final Career Plan Presentation

Cultural Authenticity

SessionsTopics
1Defining Cultural Authenticity
2Evolution of Jamaican Cultural
3Traditional Jamaican Music & Performance
4Folk Music & Pantomime
5Rastafari & Reggae as Cultural Pillars
6Sound System Culture
7The Role of Ritual & Trance in Performance
7Cultural Authenticity in Comedy & Theatre
9Ethical Considerations in Cultural Representation
10Final Presentation on Cultural Authenticity
11Collaborating partners and Social Media links, Contact information

The Art of Performance

SessionTopic
1Understanding Performance
2Dramaturgical Principles & Performance Structure
3Performance Readiness (Physical, Vocal, Psychological)
4Stage Use & Technical Production
5Emotional Resonance & Character Development
6Effective Use of Space & Stage Presence
7Storytelling in Performance
8Local Masterclasses (Jazz, Reggae, Comedy)
9International Masterclasses (Jazz, Reggae, Comedy)
10Final Performance Showcase

Articles & Updates

Our Partners

Contact us

Tourism Enhancement Fund​

60 Knutsford Boulevard,
Panjam Building, 2nd Floor, Kingston 5,
Jamaica W.I.
Telephone: (876) 926-8684