The Tourism Enhancement Fund (TEF) is spearheading the Tourism Entertainment Academy (TEA) to enrich Jamaica’s entertainment landscape and boost its integration into the tourism sector. TEA nurtures intermediate-level entertainers, equipping them with professional and business skills to thrive.
Guided by the Blue Ocean Strategy of the Ministry of Tourism (MoT), this initiative expands cultural experiences for visitors while creating new opportunities for Jamaican talent. We help aspiring entertainers and entertainment professionals achieve sustainable, fulfilling careers in the tourism industry by providing industry-driven, market-responsive training that seamlessly integrates performance excellence, entrepreneurial skills, and direct industry connections. We offer a structured, real-world pathway to employment, ensuring graduates are skilled performers and confident, knowledgeable professionals ready to engage both the tourism and entertainment industries with purpose and success.
The pilot programme—focused on reggae, jazz, and comedy—will launch in Montego Bay, bridging the gap between talent and demand in the tourism sector.
To elevate entertainment in Jamaica’s tourism industry to world-class standards by developing and empowering entertainers to emulate skilled professionals who deliver exceptional tourism experiences.
We are dedicated to delivering premier education and training in entertainment tourism. Our dynamic programs are designed to meet industry demands, nurturing talent into thriving careers that enrich Jamaica’s cultural landscape and global reputation.
To elevate entertainment in Jamaica’s tourism industry to world-class standards by developing and empowering entertainers to emulate skilled professionals who deliver exceptional tourism experiences.
We are dedicated to delivering premier education and training in entertainment tourism. Our dynamic programs are designed to meet industry demands, nurturing talent into thriving careers that enrich Jamaica’s cultural landscape and global reputation.
We strive for the highest standards in education, innovation, and professional practice
We uphold honesty, transparency, and ethical behaviour in all our endeavours.
We are driven by a love for tourism, creativity, and the cultural heritage of Jamaica.
We contribute positively to our local and global communities through responsible tourism practices.
We foster partnerships and teamwork to achieve collective success.
We strive for the highest standards in education, innovation, and professional practice
We uphold honesty, transparency, and ethical behaviour in all our endeavours.
We are driven by a love for tourism, creativity, and the cultural heritage of Jamaica.
We contribute positively to our local and global communities through responsible tourism practices.
We foster partnerships and teamwork to achieve collective success.
We strive for the highest standards in education, innovation, and professional practice
We uphold honesty, transparency, and ethical behaviour in all our endeavours.
We are driven by a love for tourism, creativity, and the cultural heritage of Jamaica.
We contribute positively to our local and global communities through responsible tourism practices.
We foster partnerships and teamwork to achieve collective success.
Participants must make their submissions through the website and associated forms only.
The application has two parts:
Application and video submission
Once selected you will be invited to a live audition. Please see detail below.
Once selected you will be invited to a live audition. Please see detail below.
Part 1
Applicants must submit a 3 – 5-minute video recording of three (3) contrasting reggae songs.Video must be uploaded to YouTube as an unlisted video. Please copy the video, share link and paste it in the area of the form that asks for the video link.
Part 2
During the live audition, candidates will:
Part 1
Candidates must submit a 3 – 5-minute video recording of three (3) contrasting jazz standards.
Part 2
During the live audition, candidates will:
Part 1
Candidates must submit a 3 – 5 minute video showcasing their skillset.
Part 2
Live audition components will test for technical proficiency through the following assessments:
Part 1
Candidates must submit a 3 – 5-minute video recording of three (3) contrasting jazz compositions.
Part 2
Live audition components include:
Part 1
Candidates must submit a 3 – 5-minute video showcasing their skillset.
Part 2
On audition day, candidates will be evaluated based on:
Part 1
Candidates must submit a 3–5-minute video describing a comedic moment in his or her life.
Part 2
On audition day, applicants must demonstrate comedic timing, stage presence, and improvisational ability through:
Applicants must submit a 3 – 5-minute video recording of three (3) contrasting reggae songs.
Video must be uploaded to YouTube as an unlisted video. Please copy the video, share link and paste it in the area of the form that asks for the video link.
Part 1
Applicants must submit a 3 – 5-minute video recording of three (3) contrasting reggae songs.
Video must be uploaded to YouTube as an unlisted video. Please copy the video, share link and paste it in the area of the form that asks for the video link.
Part 2
During the live audition, candidates will:
Part 1
Candidates must submit a 3 – 5-minute video recording of three (3) contrasting jazz standards.
Part 2
During the live audition, candidates will:
Part 1
Candidates must submit a 3 – 5 minute video showcasing their skillset.
Part 2
Live audition components will test for technical proficiency through the following assessments:
Part 1
Candidates must submit a 3 – 5-minute video recording of three (3) contrasting jazz compositions.
Part 2
Live audition components include:
Part 1
Candidates must submit a 3 – 5-minute video showcasing their skillset.
Part 2
On audition day, candidates will be evaluated based on:
Part 1
Candidates must submit a 3–5-minute video describing a comedic moment in his or her life.
Part 2
On audition day, applicants must demonstrate comedic timing, stage presence, and improvisational ability through:
Session | Topic |
---|---|
1 | Understanding Professionalism in Entertainment |
2 | Preparing for a Professional Career |
3 | Presenting Yourself as a Professional |
4 | Delivering a Professional Performance |
5 | Time Management & Professional Discipline |
6 | Business Basics for Entertainers |
7 | Invoicing & Contract Negotiation |
8 | Copyright & Intellectual Property |
9 | Labor Rights & Professional Advocacy |
10 | Final Career Plan Presentation |
Session | Topic |
---|---|
1 | Understanding Professionalism in Entertainment |
2 | Preparing for a Professional Career |
3 | Presenting Yourself as a Professional |
4 | Delivering a Professional Performance |
5 | Time Management & Professional Discipline |
6 | Business Basics for Entertainers |
7 | Invoicing & Contract Negotiation |
8 | Copyright & Intellectual Property |
9 | Labor Rights & Professional Advocacy |
10 | Final Career Plan Presentation |
Sessions | Topics |
---|---|
1 | Defining Cultural Authenticity |
2 | Evolution of Jamaican Cultural |
3 | Traditional Jamaican Music & Performance |
4 | Folk Music & Pantomime |
5 | Rastafari & Reggae as Cultural Pillars |
6 | Sound System Culture |
7 | The Role of Ritual & Trance in Performance |
7 | Cultural Authenticity in Comedy & Theatre |
9 | Ethical Considerations in Cultural Representation |
10 | Final Presentation on Cultural Authenticity |
11 | Collaborating partners and Social Media links, Contact information |
Session | Topic |
---|---|
1 | Understanding Performance |
2 | Dramaturgical Principles & Performance Structure |
3 | Performance Readiness (Physical, Vocal, Psychological) |
4 | Stage Use & Technical Production |
5 | Emotional Resonance & Character Development |
6 | Effective Use of Space & Stage Presence |
7 | Storytelling in Performance |
8 | Local Masterclasses (Jazz, Reggae, Comedy) |
9 | International Masterclasses (Jazz, Reggae, Comedy) |
10 | Final Performance Showcase |
60 Knutsford Boulevard,
Panjam Building, 2nd Floor, Kingston 5,
Jamaica W.I.
Telephone: (876) 926-8684
60 Knustford Blvd, Kingston
(876) 926 – 8684
Open Hours:
Monday – Thursday 8:30am – 5:00pm
Friday 8:30am – 4:00pm
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